tl;dr: Mark Cuban says Meta knowingly runs AI deepfake ads using his likeness to sell a fake $294 diabetes cure, with elderly victims regularly contacting him about purchases. Internal Meta documents reported by Reuters on Nov. 6 reveal the company projected ~$16 billion (about 10% of 2024 revenue) from scam and prohibited-product ads, serving 15 billion "higher risk" ads daily, and only bans advertisers flagged as 95%+ likely to be scams. Meta disputes the characterization, citing 134 million scam ads removed in 2025, while the SEC is investigating its ties to financial fraud advertising.