tl;dr: Seattle's City Council passed the Fair Pricing and Transparency Act, which would ban grocers from using personal data (browsing history, location, income inferences, etc.) to set individualized prices on groceries and essentials. If signed by Mayor Wilson, Seattle would be the first city to prohibit the practice, following similar state-level bans in Maryland, Connecticut, and New Jersey. The bill still permits discounting but requires greater transparency and limits consumer profiling.