Zohran and the Short Link

	Zohran and the Short Link(iamwillwang.com)
	322 points by wxw 14 days ago \| 213 comments
	tl;dr: NYC mayor-elect Zohran Mamdani's announcement videos consistently end with short, human-readable nyc.gov/{initiative} URLs, making civic engagement frictionless and funneling social media traffic to city-owned infrastructure. This pattern establishes nyc.gov as the default hub for interacting with city government and ensures announcements are backed by actual actionable experiences.
	HN Discussion: ↑Memorable short URLs are essential for encouraging public participation and word-of-mouth spread. ↑This approach mirrors successful existing systems like Singapore's go.gov.sg and BBC's short URLs. ↑Mamdani's team demonstrates exceptional PR and communication savvy. ~This is just rediscovering the well-known concept of 'go links'. ↑Governments should own their communication infrastructure rather than relying on untrustworthy social media platforms.