tl;dr: A five-story holdout building at the corner of 34th Street and Sixth Avenue—which Macy's failed to acquire in 1901 after rival Siegel-Cooper snapped it up—is visible again after Macy's iconic shopping bag billboard was dismantled. Macy's built its flagship store around the tiny parcel rather than trade a 14th Street property for it, and has leased the facade for advertising since the 1920s. The current owner, Kaufman Realty, reportedly plans to lease the billboard space to another retailer.