tl;dr: The EU Commission has proposed letting users set privacy preferences once in their browser via automated signals, eliminating cookie banners—which noyb argues were designed to trick users into consenting (90% say yes, though only ~3% actually want tracking). Google and the tracking industry are lobbying EU Member States and Parliament to block the proposal. The provision is part of the broader "Digital Omnibus" reform, most of which noyb opposes as harmful to privacy rights.