tl;dr: The EU General Court ruled against OpenAI's trademark application for "OPENAI," finding the term purely descriptive for software and IT services—"open" suggests freely accessible and "AI" refers to artificial intelligence. The court rejected OpenAI's arguments that the term is a coined phrase and dismissed the relevance of registrations granted in the UK, Singapore, and 30+ other countries. OpenAI can still appeal to the European Court of Justice.